Formative research and social and behavioral change communication to promote improved water, sanitation and hygiene behaviors in rural Cambodia

Request For Expressions of Interest

General Information

   May 8, 2017
   May 25, 2017
   World Bank
   International procurement

Contact information



Health and social work services   Cleaning and sanitation services in urban or rural areas   Social research services  

Original Text

Assignment Description



Electronic Submissions through World Bank Group eConsultant2


Assignment Title: 1239329 - Formative research and social and behavioral change communication to promote improved water, sanitation and hygiene behaviors in rural Cambodia

Assignment Countries:
- Cambodia


The World Bank Group (WBG) is in a unique position to help governments take an integrated and strategic approach to address water supply, sanitation, and hygiene (WASH) challenges through finance and knowledge. Increasing the quantity and quality of water supply, improving sanitation service delivery and promoting hygiene behavior change are key goals of the Water Global Practice to contribute to achieving the SDGs. In Cambodia, the rural WASH sector has been actively promoting behavior change.

Objectives of Assignment

The objective of the assignment is to assist the MRD and key stakeholders in the rural WASH sector to develop a SBCC package to promote improved WASH behaviors. This requires completion of the following tasks:
1) conduct rapid, qualitative research on handwashing with soap (HWWS);
2) develop an overarching umbrella brand to be used for all future WASH campaigns including branding guidelines;
3) develop a behavior-specific campaign to promote latrine adoption and HWWS among rural Cambodians that includes training manuals, activity guidelines and outreach tools (both print and audiovisual);
4) conduct training to government staff on how to use and train others in the use of the tools;
5) conduct launch event of campaign materials.

Scope of Work

Carry out qualitative research on barriers and motivations for HWWS amongst rural caretakers of children under five. Research has been conducted on handwashing, however, the findings need to be updated. Handwashing is a difficult behavior to investigate and the firm will be expected to propose innovative research methods that go beyond asking about handwashing behavior.
Develop an overarching umbrella brand including the positioning, brand promise, call to action, logo, etc., that will be used for future WASH behavior change initiatives. The brand will need to be broad enough to encompass a variety of WASH behaviors.
Based findings from HWWS research, the firm will develop a communication package that includes audiovisual products and interpersonal communication activities aimed at increasing latrine adoption and handwashing with soap among rural Cambodians. The firm will also support the Ministry of Rural Development to carry out a launch event of the new WASH brand and material.

Length of Assignment

The assignment is expected to commence from August 1, 2017 to May 30, 2018.


The World Bank Group intends to finance the assignment / services described below under the following:
- CAMBODIA: Strengthening Regulation to Accelerate Services by Domestic Private Water Providers


Eligibility restrictions apply:

The firm (s) are required to have the following qualifications:

Qualitative Researcher with at least 5 years of experience in designing, leading and analyzing qualitative data; fluency in Khmer and English;
Client Services Director with 5-10 years experience; knowledge of Khmer and fluency in English;
Creative Director with 5-10 years experience in developing campaigns; experience in Cambodia strongly preferred.
Production manager with at least 5 years experience in Cambodia.
Graphic Designer with at least 5-10 years experience.

The consultant will be a firm.


The World Bank Group now invites eligible firms to indicate their interest in providing the services. Interested firms must provide information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, availability of appropriate skills among staff, etc. for firms; CV and cover letter for individuals). Please note that the total size of all attachments should be less than 5MB. Consultants may associate to enhance their qualifications.

More Details.
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